Gift, Debit and Loyalty cards are quickly becoming the 'standard' in both retail and business-to-business applications, replacing traditional paper-based gift certificates. Source4 offers complete card solutions - design and production of the card, packaging and related marketing materials, as well as a complete system to process your card transactions.

 Offering Convenience To Your Customers

In today's retail and business-to-business markets, convenience has become highly valued by merchants and customers alike. Source4 provides a flexible product with either a pre-determined value or 'variable' cards without specific pre-determined dollar amounts. With the variable amount card, the purchaser selects the value of the gift or debit card and pays immediately for the card with cash or a credit card. The value of the card is 'loaded' onto the card. Cards can also be 're-loaded' after the original dollar amount of the card is redeemed by the customer.

Since the cards are loaded and activated via your point-of-sale terminals, there is no paper to track and little employee or management involvement. There is also no change to give back since the balance is retained on the card until the entire value is redeemed, guaranteeing that the total amount - or more - is used in your store. Pre-payment means no loss in sales and generates greater repeat business. Because it is more visible and convenient, the card is more likely to be carried by the customer, encouraging spontaneous purchases. This type of card also facilitates the implementation of rewards and 'Loyalty Programs', adding another dimension to your marketing strategy.

 The Value of Information

Capture data about your customers while attracting new and repeat business. Our host system activates, processes, monitors and reports on all individual card activity and can break it down to the individual card level. Cards can operate on a declining balance or credit basis. All information about the card and its use is stored in our system - not the card itself - so it is always accessible. Analyze card use, loyalty, purchasing patterns, etc. to develop improved marketing programs that are targeted to your customers' profiles. Real-time collection and analysis of data allows us to report on conveyance redemption, marketing usage and demographics - all of which can be delivered in hard copy, on diskette or via electronic transfer.